The “s” as in https
It is coming. We have been warned. Have you moved into your https hosting? Obviously we have not moved YET. We actually want to do a little experiment with this website and see what happens when the “https” vs “http” becomes the flagged on Google Chrome and other browsers. What is the story behind the “https”? The short explanetion is that https in the browser field with your domain name indicates...
Sharing eNewsletters
At Web Publishing & Services we are big believers in eNewsletters that combine news, events and resources. We find that this is a great way to create fresh monthly content for a website. However it is a must to use an email marketing service that helps you meet the requirements of anti-spam law. These services also offer very easy to learn and use content management systems (CMS). They also offer a variety of pre-made eNewsletter...
Google See Inside Tour
For those of you with a retail location, consider having a Google “See Inside” Tour made. The Google See Inside Tour takes the viewer a level above the Google Street View where you just see the location from the street. With the Google “See Inside” Tour you are taken inside the location and can walk through the spaces being documented. Google “See Inside” Tours are produced by trained Google...
Content Management Systems
Content Management Systems (CMS) is software used to develop and maintain website content. WordPress is an example of CMS software. There are different types of CMS software solutions for website development and maintenance. Some are Open Source Software solutions available to the public software development community while others are proprietary to the company that developed the CMS system. Why is it important to choose Open Source...
Print Less, Post More
Our basic advice is to ‘print-less’ and ‘post-more’ as in post your ‘Full Brochure’ online as an electronic pdf on your website. PDF stands for Portable Document Format. What we are suggesting is that your online ‘Brochures’ be compatible with home and business desktop printers. Your online brochures can be created in a variety of software but the final file should be saved in the pdf format which is compatible with virtually all...
Google’s gmail
Want to share a hint about gmail which is if you are starting a new business try to secure a gmail email that reflects your brand. This refers to having a gmail email account that incorporates the name of your business. You may even find that you need more than one gmail account. Once you have that gmail account you can: Secure your Google map page. Use the gmail to respond to comments. Set up Google Analytics (and then install the...